|
Design Statement:
CountrySport is a fly-fishing and outdoor clothing specialty store located in Portland's Old Town. The design celebrates the historical character of the building. Store fixtures are planned for effective display with creative storage capability. The interior design and graphic identity package reinforces the historic building and traditional nature of the sport. The environment encourages lingering visits where fly-fishing tips and lore are shared. This interaction translates into sales of trips, equipment and clothing.
|